Social media for the dental practice is a topic that can no longer be ignored. Many progressive dentists and their teams recognize social media as a huge opportunity for deepening their connection and relationship with patients. When managed properly, a social media platform can increase patient retention, serve as a means for educating patients, expand practice exposure, generate referrals and increase the value of the practice. While most dentists are aware of the value, many are often overwhelmed with where to begin and how to fit it into their routine. As a result, the idea of building social exposure remains just that, an idea.
Posts Taggedcommunication
What Can We Learn From the Oprah Incident?
I cannot help but relate this story to the opportunity we have every day with patients. Consider, in dentistry, how we impact the hearts and minds of our patients through their experiences — good and maybe, not so good (dare I say, bad). How could we ever know the true depth of how their experience can run in their social circles? And, how their experience may impact whether we lose or gain a patient? We don’t. Therefore, why would we ever risk creating a negative experience on our watch? This reminds me of a quote I love and happens to be painted on a wall in the office of one of my clients.
10 Steps to Building Lifelong Patient Loyalty
The key to creating lifelong loyal patients lies in our ability to build trust and rapport with our patients. And, it begins before the first call to our office. I’ve compiled an easy to follow guide as a means for examining ten distinct areas that have an immediate and lasting impact on a new patients’ perception of their dental experience. I invite you, along with your team, to use this guide and look closely at your current office procedures, practices and personal interactions that make up the new patient experience. Even the slightest shift in one area can make a dramatic difference in your efforts to build a trusted, lifelong relationship with every new patient.
What’s in Your Bag?
I say, every area of your practice where you spend money (no matter how little you think it may be), it’s worth your time to be strategic and not casual about it.
Back to Basics
We are what we repeatedly do. Excellence, therefore is not an act but a habit. – Aristotle Nearly every dentist wants new patients, recognizes the value of new patients and may even invest (sometimes heavily) in…
3 Unique and Fun Ways to Market Your Practice and Engage Patients
Relationship. Relevance. Service. I firmly believe these are the keys to designing and maintaining a thriving practice. And, when we go the extra mile in each of these areas…well, like I tell my patients in…
Ready for a Game Changer?
“The achievements of an organization are the results of the combined efforts of each individual. Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization…
3 Steps to a Major Break Through to Freedom
I’ve always marveled at the dental profession as I’ve witnessed dentists balance two careers as one — dentist AND business owner — Mainly because I’ve seen it blend beautifully and other times I’ve seen…