Social media for the dental practice is a topic that can no longer be ignored. Many progressive dentists and their teams recognize social media as a huge opportunity for deepening their connection and relationship with patients. When managed properly, a social media platform can increase patient retention, serve as a means for educating patients, expand practice exposure, generate referrals and increase the value of the practice. While most dentists are aware of the value, many are often overwhelmed with where to begin and how to fit it into their routine. As a result, the idea of building social exposure remains just that, an idea.
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Expanding the Perio-Focused Approach – Part I
I know dentists who won’t even administer anesthetic without their assistant helping them. Okay, I won’t pick on you, but it’s true. My point is, as the doctor, you have the power to make sure your hygienist has the help s/he needs. I’m encouraging you to take the lead here. Yes, it helps the hygienist and, more importantly, it supports the practice as a whole by getting necessary periodontal therapy diagnosed early and providing excellence in patient care. To get the ball rolling, I recommend incorporating this as a component in every morning huddle.
Ready for a Game Changer?
“The achievements of an organization are the results of the combined efforts of each individual. Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization…